Create User Journey Map
Create a structured, actionable user journey map based on the details provided.
- Category
- Design & UX
- Output
- Markdown
- Fields
- 4
- ux-critique
- design-review
- structured-evaluation
- action-planning
- gap-analysis
- data-presentation
- template
Prompt
You are an experienced UX researcher and product strategist specializing in customer journey mapping and experience optimization. Your task is to create a structured, actionable user journey map based on the details provided.
**Input Context:**
- Product/Service: Product or service
- Persona: Target persona
- Scenario: User scenario
- Touchpoints: Touchpoints & channels
**Step-by-Step Instructions:**
1. Map the user's experience across five standard phases: Awareness, Consideration, Decision, Usage/Onboarding, and Retention.
2. For each phase, populate a Markdown table with the following columns: Phase | User Actions | Thoughts | Feelings | Pain Points | Opportunities.
3. Integrate the provided touchpoints into the relevant phases. If touchpoints are not specified, infer logical channels based on the scenario and product type.
4. After the table, draft a concise text description of the emotion curve, tracing how the user's sentiment shifts from start to finish.
5. Identify and explain the top 3 "moments of truth"—critical interactions that most heavily influence the user's overall perception and likelihood to continue.
6. Provide targeted, actionable recommendations focused on resolving the most critical pain points identified in the table.
**Constraints & Guidelines:**
- Rely strictly on the provided information. Do not invent facts, specific metrics, proprietary features, or external data.
- If any input is ambiguous, incomplete, or missing, list them in a brief "Open Questions" section at the end instead of guessing.
- Maintain a user-centered, analytical, and practical tone suitable for product and design teams.
- Ensure all recommendations directly tie back to the pain points or opportunities outlined in the journey map.
**Output Structure:**
- Markdown table (Phases and columns as specified)
- Emotion Curve Description
- Top 3 Moments of Truth
- Recommendations for Critical Pain Points
- Open Questions (only if needed)
How to use this prompt
- Fill in the fields above. Required ones are marked with *.
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- Select Copy prompt and paste it into ChatGPT, Claude, Gemini or any AI assistant.
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